
Tired of filling in your brows or reapplying eyeliner every day? With permanent makeup at Optimal Wellness Medical in Grand Rapids, Michigan, you can wake up looking fresh, polished, and confident—no makeup required. Whether you’re aiming for fuller brows, defined lips, or lasting eyeliner, permanent makeup (PMU) is a long-lasting solution for effortless beauty tailored to your unique features.

What Is Permanent Makeup?
Permanent makeup—also known as micropigmentation or cosmetic tattooing—is a technique that deposits pigment into the upper dermal layer of the skin to simulate the appearance of applied makeup. This specialized process enhances your natural features with subtle, smudge-proof color.
Why Clients Love Permanent Makeup
Waterproof and smudge-proof
Saves time every morning
Custom pigment matching for natural results
Boosts confidence and facial symmetry
Especially helpful for individuals with allergies, vision issues, or hair loss
Will Permanent Makeup Work for Me?
PMU is ideal for busy individuals, athletes, parents, those with medical conditions like alopecia, or anyone seeking to simplify their beauty routine. We customize every design to your unique facial features and personal style.
What to Expect During Your Appointment
Your experience begins with a personalized consultation to discuss your goals, skin tone, and facial structure. Our technician will design your ideal shape and shade. A topical anesthetic minimizes discomfort, and the application typically takes 1–2 hours per area. Most clients describe the sensation as mild and tolerable.
Healing and Aftercare
Healing generally takes 7–10 days. You may experience light flaking or redness, with final results visible after 4–6 weeks. A follow-up “perfecting” session is often scheduled to ensure even pigment retention and long-term success. During healing, it’s important to avoid excessive moisture, makeup, and sun exposure in the treated area.


Is It Safe?
Absolutely. At Optimal Wellness Medical, all procedures are performed in a clean studio using sterile, hypoallergenic materials. Our certified professionals adhere to the highest standards of safety and hygiene.
Feel Beautiful, Effortlessly
If you’re ready for a low-maintenance beauty boost that saves time and enhances your natural features, schedule your permanent makeup consultation at Optimal Wellness Medical in Grand Rapids today. Let us help you achieve effortless beauty, every day.